Recognising 50 women shaping e-commerce, retail technology and cross-border growth from the UAE.
The recognition is the finale. The real value is the discovery, storytelling and relationships created before the event.
Open nominations across founders, brand leaders, marketplace operators and commerce enablers.
Turn qualified candidates into profiles, interviews, clips, social stories and community conversations.
Celebrate the final 50 on stage at WORLDEF Dubai 2027 — with partners, media and the ecosystem in the room.
The asset we build is a high-trust community and content pipeline that can continue year after year.
A platform to spotlight women shaping digital commerce in the Gulf.
A UAE list with Gulf-wide visibility.
Brands, marketplaces, enablers and investors in one room.
A signature platform linked to WORLDEF Dubai 2027.
The UAE ranked first globally in the Global Entrepreneurship Monitor 2025–2026 for the fifth consecutive year.
More than 18,000 participants from 80 countries gathered at Dubai CommerCity.
Dubai CommerCity is the region’s first free zone dedicated exclusively to digital commerce.
The UAE Gender Balance Council Strategy 2026 explicitly includes economic participation, entrepreneurship and financial inclusion as a strategic pillar.
Sources: UAE Ministry of Economy & Tourism (GEM 2025–2026); Dubai CommerCity newsroom and Digital Ecosystem; UAE Gender Balance Council Strategy 2026.
Eligibility: women based in the UAE (Emirati and expatriate) who build, scale or enable e-commerce businesses with demonstrable impact.
Building from zero to product-market fit — the honest founder journey.
Scaling D2C, retail and marketplace businesses with measurable commercial results.
AI, retailtech, martech, automation and product innovation that improve commerce.
Taking UAE-built brands, services or seller operations into new markets.
Education, content, networks and services that help other sellers grow.
Mentorship, ecosystem building and leadership that opens doors for others.
Principle: recognise the full commerce value chain, not only founders.
Short forms. Clear eligibility. Verified community voting.
A two-minute form: name, company, role, category and why she should be recognised.
The committee confirms eligibility and requests the story, metrics, photo and professional links.
Profiles go live for verified public voting; anti-fraud checks protect the integrity of the final list.
Transparent eligibility + verified public voting + committee integrity checks — no opaque ranking process.
A simple launch path for the UAE edition.
The committee combines WORLDEF continuity, a UAE brand-founder perspective and a marketplace seller community.

One Dubai CommerCity representative joins as Strategic Advisory Partner — an ecosystem and governance role, not a ranking role.
A strategic ecosystem partner for the UAE edition.
Help shape the model and local positioning.
Connect us with brands, founders and enablers.
Open doors to high-fit partners and supporters.
Amplify the launch across the DCC network.
We are assembling a partner mix of brands already invested in the UAE digital-commerce ecosystem.
Top-level association with the full platform.
Own one recognition category.
Activate around a business solution.
Extend reach and nomination quality.
A focused first edition prioritises quality, credibility and a repeatable UAE platform over vanity volume.