WORLDEF Dubai 2027Applications open

E-ComWomen 50UAE

Recognising 50 women shaping e-commerce, retail technology and cross-border growth from the UAE.

26–28 January 2027 Dubai CommerCity · Dubai, UAE
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Awards moment · 27 January 2027 · Day 2
Women. Commerce. Impact.
The platform

A four-month visibility platform — not a one-night award.

The recognition is the finale. The real value is the discovery, storytelling and relationships created before the event.

50
Women recognised
06
UAE-tailored categories
04
Months of visibility
01
WORLDEF stage finale
01

Discover

Open nominations across founders, brand leaders, marketplace operators and commerce enablers.

02

Amplify

Turn qualified candidates into profiles, interviews, clips, social stories and community conversations.

03

Recognise

Celebrate the final 50 on stage at WORLDEF Dubai 2027 — with partners, media and the ecosystem in the room.

The asset we build is a high-trust community and content pipeline that can continue year after year.

Why UAE · Why now

Why UAE.
Why now.

A platform to spotlight women shaping digital commerce in the Gulf.

Regional relevance

A UAE list with Gulf-wide visibility.

Ecosystem power

Brands, marketplaces, enablers and investors in one room.

Global positioning

A signature platform linked to WORLDEF Dubai 2027.

#1
Global entrepreneurship environment

The UAE ranked first globally in the Global Entrepreneurship Monitor 2025–2026 for the fifth consecutive year.

18K+
WORLDEF Dubai 2026 attendance

More than 18,000 participants from 80 countries gathered at Dubai CommerCity.

DCC
Digital-commerce ecosystem

Dubai CommerCity is the region’s first free zone dedicated exclusively to digital commerce.

Policy fit

The UAE Gender Balance Council Strategy 2026 explicitly includes economic participation, entrepreneurship and financial inclusion as a strategic pillar.

Sources: UAE Ministry of Economy & Tourism (GEM 2025–2026); Dubai CommerCity newsroom and Digital Ecosystem; UAE Gender Balance Council Strategy 2026.

Who we recognise

Six UAE-tailored categories.

Eligibility: women based in the UAE (Emirati and expatriate) who build, scale or enable e-commerce businesses with demonstrable impact.

01

Founder Story

Building from zero to product-market fit — the honest founder journey.

02

Brand & Marketplace Growth

Scaling D2C, retail and marketplace businesses with measurable commercial results.

03

AI & Commerce Innovation

AI, retailtech, martech, automation and product innovation that improve commerce.

04

Cross-Border Expansion

Taking UAE-built brands, services or seller operations into new markets.

05

Community & Seller Enablement

Education, content, networks and services that help other sellers grow.

06

Impact & Leadership

Mentorship, ecosystem building and leadership that opens doors for others.

Principle: recognise the full commerce value chain, not only founders.

How it works

Three steps. One transparent list.

Short forms. Clear eligibility. Verified community voting.

01

Nominate / Apply

A two-minute form: name, company, role, category and why she should be recognised.

02

Verify & build profile

The committee confirms eligibility and requests the story, metrics, photo and professional links.

03

Vote & confirm the Top 50

Profiles go live for verified public voting; anti-fraud checks protect the integrity of the final list.

Governance principle

Transparent eligibility + verified public voting + committee integrity checks — no opaque ranking process.

Proposed timeline

Road to
January 2027.

A simple launch path for the UAE edition.

  1. 01
    September 2026
    Applications open
  2. 02
    October 2026
    Committee & partner outreach
  3. 03
    November 2026
    Verification & profiles
  4. 04
    December 2026
    Voting & shortlist
  5. 05
    26–28 January 2027
    WORLDEF Dubai finale
Proposed award moment
27 January 2027
Day 2 of WORLDEF Dubai 2027
Organising committee

Three voices to shape the UAE edition.

The committee combines WORLDEF continuity, a UAE brand-founder perspective and a marketplace seller community.

Ilona Levi Kurubaş

Ilona Levi Kurubaş

Global E-Commerce Sales Director, Envoyo / Navlungo
WORLDEF / WGN network continuity
LinkedIn
Maryam Allouz

Maryam Allouz

Owner & CEO, My Home Closet
UAE founder & brand-building perspective
LinkedIn
Krystel Abi-Assi

Krystel Abi-Assi

CEO, Amazon Sellers Society
Marketplace seller community & education
LinkedIn
Proposed DCC role

One Dubai CommerCity representative joins as Strategic Advisory Partner — an ecosystem and governance role, not a ranking role.

Where value creates opportunity

Where
Dubai CommerCity
can help

A strategic ecosystem partner for the UAE edition.

Strategic guidance

Help shape the model and local positioning.

Ecosystem introductions

Connect us with brands, founders and enablers.

Sponsorship outreach

Open doors to high-fit partners and supporters.

Co-hosted visibility

Amplify the launch across the DCC network.

The natural strategic partner

  • Proven WORLDEF partnershipDubai CommerCity already helped scale WORLDEF Dubai into a high-reach regional platform.
  • Ecosystem accessClients, service providers, founders and partners create a qualified nomination and amplification engine.
  • Strategic alignmentThe initiative sits at the intersection of entrepreneurship, digital commerce, innovation and women’s economic participation.

What DCC gets

  • Founding positioningA visible strategic-partner role around a UAE-first sector platform.
  • Ecosystem activationA reason to engage DCC clients, partners and founders around nominations and storytelling.
  • Thought leadershipContent and stage moments around women building the future of digital commerce.
  • Business developmentA high-intent network of founders, operators, solution providers and sponsors.
  • Annual IPA repeatable UAE property that can later expand into a broader GCC franchise.
From event partner to ecosystem-builder.Let’s build the UAE edition together
Sponsorship architecture

A simple commercial model with clear ownership.

We are assembling a partner mix of brands already invested in the UAE digital-commerce ecosystem.

01

Founding Partner

1 partner

Top-level association with the full platform.

  • “Presented by” status
  • Premium stage role
  • Year-round content integration
  • VIP / networking rights
02

Category Partners

Up to 6

Own one recognition category.

  • Category naming rights
  • Award presentation
  • Candidate-profile adjacency
  • Content / social inclusion
03

Growth Partners

3–5

Activate around a business solution.

  • Masterclass / activation
  • Lead-gen touchpoints
  • Networking visibility
04

Community / Media

Selected

Extend reach and nomination quality.

  • Co-promotion
  • Community access
  • Editorial amplification
High-fit sponsor sectorsMarketplacePayments / BankingLogistics & FulfilmentCloud / AI / SaaSTelecomBusiness & Professional Services
Success & the ask

What success looks like.

A focused first edition prioritises quality, credibility and a repeatable UAE platform over vanity volume.

500+
Qualified nominations
50
Honourees
6
Category partners
25+
Original content assets
10+
Community / partner activations
1
High-visibility awards moment
The ask
Can we build this together?
  • Validate the concept and the DCC partnership route
  • Nominate one focal point / advisory representative
  • Open 3–5 sponsor or ecosystem-partner conversations
  • Align on a joint announcement by end of September
Next milestone: campaign launch in October.
Start the conversation